Cold email agency pricing and what the setup really costs

Pricing guide

Cold email has a hard infrastructure cost before anyone writes a sentence. The agencies quoting the lowest retainers are usually the ones passing that cost to you separately.

Managed, from

$1,000

Domains and mailboxes

Bundled

Bounce rate target

<2%

The infrastructure line most quotes hide

Sending domains, mailboxes per domain, warm-up, authentication and monitoring. It is a modest monthly number, but it scales with volume and should be stated in the proposal, not discovered on invoice two.

Data cost scales with list difficulty

Standard segments verify cheaply. Hard segments — small companies, non-English markets, niche roles — need three to five providers per row. Ask how enrichment is billed before you scope volume.

What management actually buys

Copy per segment, weekly iteration on angles, placement monitoring, mailbox rotation and a human replying within hours. Remove those and you have a sending tool with a markup.

Who we target

• Founders comparing an agency against a first SDR hire
• Sales leaders building next quarter's pipeline budget
• Marketing leaders funding outbound alongside paid channels
• Operators who want cost per meeting, not a vague retainer

How the campaign runs

1. Scope

   Channel mix, sender count and target volume agreed before a number is quoted.

2. Setup

   Infrastructure, profiles, domains and list build — included in month one, not billed separately.

3. Run

   Sequences live, replies handled by humans, meetings landing on your calendar.

4. Review

   Monthly read on reply rate, positive rate and cost per meeting; scope adjusted from data.

The stack behind it

• Instantly
• Smartlead
• Clay
• FullEnrich
• MillionVerifier

Questions we get

Are domains and mailboxes included?

Yes, in every scope we quote — including warm-up and monitoring.

How many emails per month for the base scope?

Volume is set by mailbox count and safe per-mailbox limits; we scope it to your list size rather than promising a headline number.

What happens if deliverability drops?

Affected mailboxes are rotated out and replaced. It is our cost, not an extra line on your invoice.