Pricing guide

B2B lead generation pricing, without the discovery-call gate

Our pilot scope starts at $999 per month and business scope at $2,990. Here is what sits inside those numbers and how the market prices the same work.

Discuss your outbound plan →See LeadFlow pricing
Pilot, per month
$999
Business, per month
$2,990
Commitment
No lock-in

The three pricing models you will be quoted

Flat retainer, pay per meeting, and hybrid retainer plus performance. Retainers align on process quality; per-meeting pricing aligns on volume and quietly encourages loose qualification. We price on retainer and publish the meeting numbers.

What is included before a message goes out

ICP definition, list building and enrichment, sender infrastructure — profiles or domains and mailboxes — sequence writing, and the reply desk. Agencies that quote lower usually bill data and infrastructure separately or skip reply handling entirely.

How to judge a quote: cost per booked meeting

Divide monthly spend by meetings that actually happened. Compare that against your close rate and average contract value. A cheaper retainer that produces unqualified calls is the most expensive option on the table.

Who this helps

  • Founders comparing an agency against a first SDR hire
  • Sales leaders building next quarter's pipeline budget
  • Marketing leaders funding outbound alongside paid channels
  • Operators who want cost per meeting, not a vague retainer

How to scope a budget

  1. 01

    Scope

    Channel mix, sender count and target volume agreed before a number is quoted.

  2. 02

    Setup

    Infrastructure, profiles, domains and list build — included in month one, not billed separately.

  3. 03

    Run

    Sequences live, replies handled by humans, meetings landing on your calendar.

  4. 04

    Review

    Monthly read on reply rate, positive rate and cost per meeting; scope adjusted from data.

Tools for this workflow

Questions and answers

How much does a lead generation agency cost per month?
LeadFlow’s published Pilot starts at $999 per month and Business at $2,990. Compare a written scope covering channels, research, infrastructure and reply handling; a universal market range is not established here.
Do you charge per meeting?
No. Flat scope so qualification stays honest — you can still measure us on cost per booked meeting.
Is there a minimum contract?
No long-term commitment. Scope is monthly and you can stop after the pilot.

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