B2B lead generation pricing, without the discovery-call gate
Pricing guide
Our pilot scope starts at $1,000 per month and business scope at $2,990. Here is what sits inside those numbers and how the market prices the same work.
- Pilot, per month
- $1,000
- Business, per month
- $2,990
- Commitment
- No lock-in
The three pricing models you will be quoted
Flat retainer, pay per meeting, and hybrid retainer plus performance. Retainers align on process quality; per-meeting pricing aligns on volume and quietly encourages loose qualification. We price on retainer and publish the meeting numbers.
What is included before a message goes out
ICP definition, list building and enrichment, sender infrastructure — profiles or domains and mailboxes — sequence writing, and the reply desk. Agencies that quote lower usually bill data and infrastructure separately or skip reply handling entirely.
How to judge a quote: cost per booked meeting
Divide monthly spend by meetings that actually happened. Compare that against your close rate and average contract value. A cheaper retainer that produces unqualified calls is the most expensive option on the table.
Who we target
- Founders comparing an agency against a first SDR hire
- Sales leaders building next quarter's pipeline budget
- Marketing leaders funding outbound alongside paid channels
- Operators who want cost per meeting, not a vague retainer
How the campaign runs
Scope
Channel mix, sender count and target volume agreed before a number is quoted.
Setup
Infrastructure, profiles, domains and list build — included in month one, not billed separately.
Run
Sequences live, replies handled by humans, meetings landing on your calendar.
Review
Monthly read on reply rate, positive rate and cost per meeting; scope adjusted from data.
The stack behind it
- HeyReach
- Instantly
- Clay
- Attio
- MillionVerifier
Questions we get
- How much does a lead generation agency cost per month?
- Typical B2B retainers run $1,000 to $8,000 per month depending on channels, sender volume and market. Our pilot starts at $1,000.
- Do you charge per meeting?
- No. Flat scope so qualification stays honest — you can still measure us on cost per booked meeting.
- Is there a minimum contract?
- No long-term commitment. Scope is monthly and you can stop after the pilot.