Service
ICP research and list building that survives contact with reality
Most campaigns fail at the list, not the copy. We define the segment, find the trigger, enrich through multiple providers and verify everything before a single message goes out.
- Data sources in our stack
- 104
- Bounce rate target
- <2%
- Signal categories
- 12
From a broad segment to a reachable list
We start with the accounts that already look like your best customers, layer signals that indicate timing, then resolve the specific humans who own the problem. Volume comes last, on purpose.
Signals we actually use
Hiring for a role that implies your problem, a tool appearing or disappearing from the stack, funding, leadership changes, office or market expansion, and job changes of past champions.
Hygiene rules
Dedupe against your CRM and open opportunities, suppress current customers and partners, exclude anyone contacted in the last 90 days, and drop rows without a verified contact.
Who we target
- Teams whose CRM is full of stale, unusable rows
- Marketers running ABM on a defined account list
- Founders testing three ICPs at once
- Agencies needing clean lists per client
How the campaign runs
- 01
Define
Fit criteria, disqualifiers and buying committee mapped.
- 02
Source
Databases, scrapers and signal APIs combined for coverage.
- 03
Enrich
Waterfall across providers; only verified contacts survive.
- 04
Deliver
Segmented lists with trigger fields ready for personalisation.
Tools for this workflow
- Clay
- Apollo
- Cognism
- Apify
- Keyplay
- TheirStack
- MillionVerifier
Questions and answers
- Do you sell raw lists?
- We build lists as part of a campaign so they are matched to the messaging.
- Is the data GDPR-compliant?
- For EU targeting we use GDPR-native providers and honour opt-outs.
- Can you scrape a niche source?
- Usually yes — directories, marketplaces, maps and event lists included.
Keep reading
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Germany
Outbound lead generation and appointment setting for Germany: local-hour sending, compliant data and booked sales calls.
Fintech
Outbound lead generation for fintech and payments companies: LinkedIn and email campaigns, verified lists and booked sales calls.
Ideal customer profile template
Copy three B2B ICP worksheets: segment criteria, account evidence and list acceptance. Includes a worked example, review rules and an AI checking prompt.