Market

B2B lead generation in the United States

We run outbound into the United States for B2B teams — local sending hours, compliant data sourcing and copy written for how US buyers actually read a first message.

Sending window
EST/PST split sending windows
Campaigns delivered
300+
Average reply rate
10%

How US buyers respond to outbound

The most competitive inbox market in the world. Volume alone is dead; specificity and sender reputation decide whether you are read. Direct dials still convert, and person-level website identification gives US campaigns an intent layer that is unavailable in most of Europe.

Compliance and data sourcing

CAN-SPAM applies: honest identification, working opt-out, no misleading subject lines. State privacy laws matter for data handling but do not prohibit B2B outreach.

Channel mix we recommend

LinkedIn first for VP+ titles, email at higher volume, phone as a same-day follow-up on positive replies. Volume stays deliberately modest per sender; in this market reply quality moves the pipeline number far more than raw send count.

Who we target

  • VP Sales / CRO
  • Head of Growth
  • CTO
  • COO
  • Founder / CEO

How the campaign runs

  1. 01

    Localise

    Copy written for US buyers, not translated from a US template.

  2. 02

    Source

    Providers chosen for coverage and lawful basis in this specific market.

  3. 03

    Send

    Scheduling inside EST/PST split sending windows with local holidays excluded.

  4. 04

    Convert

    Human reply handling in market hours, meetings booked same day.

Tools for this workflow

Questions and answers

Do you cover both coasts?
Yes, sending windows are split by time zone so messages land in local working hours.
Is cold email legal in the US?
Yes, under CAN-SPAM, with identification and a working opt-out — both standard in our campaigns.

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